Transportation Management and Logistics Company Northern Virginia Marketing Consultant

CMS GlobalSoft’s Efforts to Reposition Its Marketing Programs Led Company to Loudoun Marketing Stategist

[ April 2, 2007 ] Springfield, Virginia — CMS GlobalSoft, an industry leader in the transportation logistics and supply chain management market segment, has selected Mayra Ruiz-McPherson as its top-tier marketing consultant.

“The company reached a marketing plateau about a year ago,” says Wil Feceki, GlobalSoft President and CEO. “We needed some new marketing energy to help us revitalize our brand. We also needed help developing new direct response marketing programs targeting our customers and prospects. Our Marketing Manager, Sadaf Atashbarghi, referred us to Mayra Ruiz-McPherson. We haven’t looked back ever since.”

“I had worked with Mayra in the past and tracked her down because she was the perfect person to help us launch our many marketing programs successfully,” says Atashbarghi. She adds, “Already Mayra has developed our trade show materials, upgraded our marketing messaging and has been instrumental in rolling out our email marketing promotions, particularly the ones to promote our upcoming user conference scheduled for April 2007.”

As Marketing Manager for CMS GlobalSoft, Atashbarghi knew her CEO would be selective about partnering with an outsourced marketing provider. “Mayra’s high quality work product and easy-going nature won over any concerns that may have existed initially,” states Atashbarghi. “Although our company has more than 20 years in business, people are starting to recognize CMS GlobalSoft. There’s a buzz now. There’s interest. We are confident that this buzz is in large part attributable to Mayra’s effective, targeted and creative marketing efforts.”

About Mayra Ruiz-McPherson
For more information about Mayra Ruiz-McPherson, please refer to the following links:
Professional bio
Background
Industry experience

About CMS GlobalSoft
Headquartered in Springfield, Virginia, and off-shore offices in Pune, India, CMS GlobalSoft, formerly known as CMS Consultants, Inc., founded in 1988 as both a consultant and reseller of shipping manifest software, adding value by providing integration and implementation services as well as expertise consulting services. CMS’s extensive industry knowledge, seasoned technical expertise and passion for customer focus has resulted in strong and progressive growth in recent years and has earned the company its reputation as an industry leader in transportation logistics. For more information, please visit www.cmsglobalsoft.com.