Loudoun Marketer Serves as Marketing and PR Chair for Local SterlingFest Celebration

Sterling-based Marketing Strategist Accepts Leadership Role for 20^th Anniversary of Popular Community Event

[ May 16, 2008 ] Sterling, Virginia – Mayra Ruiz-McPherson, a marketing strategist and publicity expert based in Loudoun County, Virginia, has been selected as the Marketing and Publicity Chair for SterlingFest’s 20^th anniversary.  SterlingFest, which first began in 1987, is held each year in the Fall by The Sterling Foundation and draws some 8,000+ visitors to the Northern Virginia community of Sterling.

“As the event’s Marketing and PR Chair, Mayra has created the identity for SterlingFest very special 20^th anniversary, which was overwhelmingly approved by the Foundation’s board. Her leadership and assistance with all facets of our marketing and communications to event visitors, local businesses, sponsors and vendors has been instrumental in creating buzz for this year’s event,