Best Moving Company in Virginia Selects Mayra Ruiz-McPherson as Marketing Strategist

JK Moving Improves Key Sales Presentations for its Corporate Clients

[ August 17, 2007 ] Sterling, Virginia — JK Moving, recently named Northern Virginia’s “Best Moving Company” by Northern Virginia magazine, retained the services of marketing strategist Mayra Ruiz-McPherson to improve its company-wide sales presentations for JK Moving’s commercial division.

“Our commercial division includes our office moving, asset management and records management groups,” says Steve Kuhn, VP of Marketing. “The sales presentations being used by our commercial sales teams were terribly dated. Clients would receive numerous JK Moving sales materials with an inconsistent brand presentation. We needed someone to rebuild our sales materials for improved relevance, quality and sales-message effectiveness.”

Loudoun-based marketing strategist Mayra Ruiz-McPherson evaluated JK Moving’s sales materials, determined which key sales messages required the most attention and proceeded to reconstruct the sales materials one by one. “This was a very important assignment,” shared Ruiz-McPherson. “Not only were these materials critical to JK’s sales operations and processes but they would also be instrumental for training internal sales folks as well.”

The end result of Ms. Ruiz-McPherson’s sales makeover efforts exceeded the company’s every expectation. “Rarely have I ever experienced this type of quality in over 20 years of doing business,” stated Kuhn.

Project Work Highlights

JK Moving collateral before Mayra

JK Moving sales presentations for office moves after Mayra

JK Moving newly branded proposal cover by Mayra

About Mayra Ruiz-McPherson
For more information about Mayra Ruiz-McPherson, please refer to the following links:
Professional bio
Background
Industry experience

About JK Moving
Headquartered in Sterling, Virginia, JK Moving & Storage has provided residential, commercial and relocation moving services for over 20 years. With a focus on unparalleled customer service, innovative staff training and an uncommon dedication to its employees, JK Moving has enjoyed its reputation as one of the premier companies in the Washington area. The company has been recognized as the third-largest independent mover in the nation, and honored through numerous industry awards, accolades and professional achievements. For more information, please visit www.jkmoving.com.