[ August 15, 2007 ] Fairfax, Virginia — Marketing strategist Mayra Ruiz-McPherson was hired to create the identity for a new electronics evidence blog authored by renowned electronic evidence attorney, Sharon D. Nelson, president of Sensei Enterprises.
The new blog, entitled “Ride the Lightning,” will highlight legalities and lessons-learned in the world of electronics evidence like no one else can tell it. It will also share electronic evidence news, report and reflect upon current computer forensics and electronic discovery developments as well as offer a light-hearted view of electronic evidence from the trenches.

When describing the identity requirements, Ms. Nelson was very specific. The blog’s identity had to complement Sensei’s existing brand and have a simple, clean appearance. Ms. Ruiz-McPherson came up with a look the management team at Sensei were delighted with and which met their needs. Ms. Ruiz-McPherson also assisted the organization to publicize the blog’s launch and authored the press release sent to the media.
About Mayra Ruiz-McPherson
For more information about Mayra Ruiz-McPherson, please refer to the following links:
Professional bio
Background
Industry experience
About Sensei Enterprises
Sensei Enterprises,
Inc. is a nationally known computer forensics and information
technology company. Based in Fairfax, Virginia, Sensei combines legal
expertise with high-level technical certifications to serve the
technology needs of the legal and corporate communities. Sensei’s
principals are the co-authors of The Electronic Evidence Handbook (2006, ABA) and speak and present on electronic evidence throughout the country. For more information, please visit www.senseient.com.

