Marketing Strategist Authors and Designs Global Logistics White Paper

Transportation Management Company Debuts Global Supply Chain Findings

[ May 28, 2008 ] Charles Town, West Virginia – Mayra Ruiz-McPherson, a marketing strategist and publicity expert based near historic Charles Town, was retained by transportation management and logistics leader CMS GlobalSoft to develop the company’s first white paper on global logistics challenges. The company will use the white paper to position itself as an industry leader on the subject as well as a sales lead generating tool.

“This white paper was the first our company ever embarked on,” states Sadaf Atashbarghi, CMS GlobalSoft’s Marketing Manager. “We simply provided Mayra with the white paper theme. There on out, however, Mayra did all the independent research and writing. She also designed all the charts, graphics and technical illustrations as well as laid out the entire document for a truly professional presentation. After several rounds of editions, we were super pleased with the final result.”

Atashbarghi also adds the white paper has been a great sales lead tool for the company. “It’s the gift that keeps on giving. It generates good leads for our sales folks every month.” The company managers are considering outsourcing additional white papers in the near future.

“Companies often outsource research and writing projects such as these but it’s very seldom to have the writer also design the document’s branded layout hands-on,” admits Ruiz-McPherson. “It’s wonderful to be able to provide clients with the convenience of premier writing and creative services under one roof.”

About Mayra Ruiz-McPherson
For more information about Mayra Ruiz-McPherson, please refer to the following links:
Professional bio
Background
Industry experience

About CMS GlobalSoft
Headquartered in Springfield, Virginia, and off-shore offices in Pune, India, CMS GlobalSoft, formerly known as CMS Consultants, Inc., founded in 1988 as both a consultant and reseller of shipping manifest software, adding value by providing integration and implementation services as well as expertise consulting services. CMS’s extensive industry knowledge, seasoned technical expertise and passion for customer focus has resulted in strong and progressive growth in recent years and has earned the company its reputation as an industry leader in transportation logistics.