At the International Cemetery, Cremation and Funeral Association's (ICCFA) annual convention, I had the privilege of attending the ICCFA's Sales and Marketing committee, consisting of high-level industry members, owners,

Sometimes, you don't need the traditional press release to generate "buzz." Here's an example of how my non-press release approach recently landed me two new business opportunities, one viable lead to pursue, a handful of

One of the points I keep hearing time and again is that funeral homes, crematories and cemeteries don't know what is news worthy; or if they know something is news worthy, they don't know how to get coverage for their good

I was so pleased to see Oregon Memorials in Hillsboro, Oregon, being featured in the March 2008 edition of the Washington State Funeral Directors Association newsletter. The news feature on page 26 talked all about Oregon

I recently came across a generic snippet of info on the Internet stating there are various events or items worthy of publicity. The listing included the following Anything new Items of interest to local