Do it right by standing out Generally speaking, email newsletters are still well received by most subscribers. When done right, they are effective forms of promotion and communication. Still, subscriber inboxes today are

These past few days, I've been designing the branded look and feel for an email newsletter. But before the design concept could start, the newsletter needed a name. And naming an email newsletter can be a bit challenging if

According to Harris Interactive's EquiTrend®, a 28 year brand equity study that measures more than 1,000 brands across 39 categories, Heinz Ketchup is *the* brand with the most brand equity in 2008.EquiTrend provides

  When a blog is not a blog So what the heck am I talking about, you ask? Basically, I am referencing a blog belonging to an association I've had the pleasure of working with. The staff at this association is one of the

After more than a decade of working with web design projects, I find that I spend a lot of time sketching out what I plan to design on paper first.First the objectives:When I know I have a web design project to work on,