the better social business blog
Sep 2008 05

I am very excited to be a panelist at tomorrow’s American Independent Writer’s ** Pushing the Electronic Envelope: Sharing Your Writing and Selling Your Work in Cyberspace ** at George Mason University, Fairfax, Virginia. Thanks to Kristen King for helping to make this possible.

I will be one of four panelists discussing the following:

First Session, 9:00-10:15 a.m. Writing for Online Audiences: Writing Web Copy, Selling to e-Markets, and Standing Out Online Writing for the web is vastly different from writing for print. Readers have different expectations, different reading patterns, and a veritable flood of content to pick and choose how they will spend their online time. This session will teach you how to make your writing stand out from the crowd and land your dream e-signment.

  • What is the best advice you could give someone who wants to break into web writing?
  • What makes a GREAT Web writer vs a good Web writer?
  • What are key differences between writing for print and writing for the Web?

Other topics being discussed:

  • How can writers find work in online markets, whether e-zines, blogs, web content, etc? In other words, what’s out there?
  • What kind of work do you do and how did you get started?
  • What do you know now that you wish you’d known when you started?
  • What is the best advice you could give someone who wants to break into web writing?

I’ll be joined on this panel by:

Beth J. Bates is a Web and Social Media Consultant and the owner of Web Strategies Internet Solutions, LLC. She consults with small businesses and non-profits on social media tool selection and strategy. She helps her clients find effective ways to leverage these new mediums to meet business goals. With 11 years experience in web development and online marketing, Beth brings a unique blend of traditional technical knowledge and a passion for emerging technology to marketing strategies.

Jill Kurtz, A.P.R., has spent 20 years in communications and public relations and thinks that the greatest value she brings to her employers and clients is an enthusiastic interest in always learning about the new “thing.” She enjoys finding ways to make new technologies help individuals and organizations to accomplish their most basic.

Kari Rippetoe is a freelance copywriter, content strategist, and online marketer based in the Washington, D.C. area. She has over 5 years of experience helping to shape online marketing and content strategies for companies including goWholesale.com (a division of Liquidity Services, Inc.) and Loan Alliance (loanalliance.com ), as well a variety of small business clientele . She writes The Caffeinated Blog, which focuses on social media and content marketing strategies for small businesses. Rippetoe is a self-described foodie and coffee geek. She has lived in Texas and the U.K., and currently resides in Arlington, VA with her husband, James.

Post event

I have a dear friend tagging along with me tomorrow and I hope she can video some of the panel in action :-) Regardless, however, I will be providing updates here about all that was discussed as well as share any ideas and good tips.

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