Social Media Technologist Mayra Ruiz-McPherson to Lead “How to Build a Social Media Team” Breakout Session at this Year’s New Media Technology Conference

Frederick Chamber of Commerce hosts its third new media conference installment targeting regional digital marketers, social media practitioners and web 2.0′ers near the Washington DC metro area

eMarketing consultant and social media technologist Mayra Ruiz-McPherson will be presenting a new breakout session at this year’s New Media Conference (FredNMT 3.0) hosted by the Frederick Chamber of Commerce in Frederick, Maryland on Thursday, February 24, 2011.

Ruiz-McPherson’s session, entitled “How to Build a Social Media Team,” will focus on how organizations can approach constructing a collaborative social media team that will work together to listen to their online communities, gather key intelligence for customer service, product development and competitive analysis purposes and engage with customers, prospects and interested third parties.

The 60-minute session will highlight the following key areas of discussion:

• how to vet prospective team members for social media experience
• how to create realistic social media job descriptions
• how to hire/interview for such positions

This highly-informative session will be geared towards employers who seek to fill open social media jobs and job seekers who are actively searching for professional opportunities in the social media career track. For job seekers, special attention will also be given to the “social media resume” and what skill sets and experience to highlight most. Time willing, Ruiz-McPherson will also share content ideas and outreach approaches that work best for social media teams as a whole.

“Our chamber received many speaker proposals for our New Media Conference this year,” says Jessica Hibbard, Communications Director for the Frederick Chamber. “We selected Mayra’s proposal for a breakout session because the topic she posed is an extremely relevant one in today’s professional marketing arena that’s not often presented at most industry events. We are excited to share this high-value topic with our FredNMT 3.0 attendees and believe they will walk away with a good breadth of insight and helpful advice as they seek to apply or hire for the ever-demanding nature of today’s new media jobs.”

For more information about the New Media Conference hosted by the Frederick Chamber, please visit http://frederickchamber.org.

To learn more about the “How to Build a Social Media Team” breakout presenter, Mayra Ruiz-McPherson, please visit http://www.ruizmcpherson.com/speaking.