Public Relations & Social Media: Luxury pet resort seeks improved PR outreach and hyper-local media relations

We were retained by the Olde Towne Pet Resort (OTPR), a luxury pet resort in Springfield, Virginia via a personal referral from a close colleague. The nature of the project was to provide PR, social media and communications support to create awareness for OTPR’s second, new location in Loudoun County, Virginia. This second location, shown below during its construction along Route 28 North, was scheduled to open on October 1, 2011.

We created a string of targeted, relevant news releases to help generate hyper-local awareness.

We also spearhead all the blogger and social outreach, created a targeted media list and identified relevant publication and advertisement opportunities for the pet resort to consider as they developed their marketing strategy for their second location.

We also ghost blogged (and continue to do so) on behalf of their luxury pet resort client on the NOVADog Magazine Blog

Through our broadcast media consulting efforts, we were able to attract local media attention and landed them a spot on Channel 7 news.

We scheduled and managed photo shoot with a local publication …

… and then authored the article for the publication to use, showcasing our client and sharing their story with over 40,000 I Am Modern Magazine readers (and countless more magazine site visitors online).

Yeah, there was a bunch of other stuff in between that we did, including a customized media relations training for the resort’s executive management and General Managers … but the most important outcome was …

… that the Olde Towne Pet Resort in Dulles, Virginia opened its new Dulles location officially to the public on Saturday, October 1, 2011. We were so proud to have been part of this journey.

Now that the second resort has opened, RMC will continue its partnership with OTPR and provide ongoing social media and search engine optimization services.