Sep 2011 08

Beyond Twitter’s “One Million Voices”

Posted In Blog, Social Media

Author: Mayra Ruiz-McPherson

It's always nice to hear how well mainstream social networks and social utility tools, like Twitter, are doing. Seems like every time a network, like LinkedIn or Facebook, hits a specific high number in their community, it's

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Sep 2011 08

It's about that time again: the Digital East 2011 Conference has returned to our area. Unfortunately, the days of the conference this year fall on the same dates where my company and I must attend two client-specific

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Sep 2011 10

For those of you in the Washington DC metro area and surrounding suburbs seeking to pitch hyperlocal magazines with editorial possibilities or to place targeted advertising in specific towns or cities in Northern Virginia

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Sep 2011 13

Total US advertising expenditures in the first six months of 2011 increased 3.2% from a year ago and finished the period at $71.5 billion, according to data released in September 2011 by Kantar Media. Spending growth eased

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Sep 2011 15

Polaris: Google+ Usage Will Continue to Grow

Posted In Blog, Social Media

Author: Mayra Ruiz-McPherson

Polaris Marketing Research Inc. and its data collection partner SSI report some interesting findings from their latest study of American consumer behavior online as it relates to Google+. The joint study finds that 18% of

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