Polaris: Google+ Usage Will Continue to Grow

Polaris Marketing Research Inc. and its data collection partner SSI report some interesting findings from their latest study of American consumer behavior online as it relates to Google+.

The joint study finds that 18% of respondents report using Google+. Additionally, among respondents not using Google+, 51% say they are “very or somewhat familiar” with Google+. Only 16% of online consumers say they have never heard of Google+.

No matter how many folks plan to flock or have already flocked to Google+, there are many that remain cautious or who choose to postpone their Google+ participation. Of special note are current Facebook users: 13% are also using Google+.

And among Facebook users who are not currently using Google+? 57% say they “definitely” or “probably” will use Google+ in the next six months.

For more information, visit polarismr.com.