Core Team

Mayra Ruiz, founder of digital marketing and social media influence practice Ruiz McPherson Communications (RMC), has been a marketing, web and creative services professional since the mid 1990s. A designer by trade, Mayra rose through the marketing ranks over the span of 15+ years working in a variety of marketing leadership roles and positions. The breadth of her PR, e-marketing, communications, creative direction, web publishing and social media engagement experience is as vast as it is deep. Mayra uses her expertise, as well as her team’s technical talent, to assist RMC clients actively seeking to reinvigorate, revitalize and refocus their own competitive market positions. Mayra’s vision, innovative approach and fresh perspective helps breathe new life into most any marketing endeavor.
Learn more about Mayra here

• LinkedIn profile
• Activity and conversation on Twitter
• Personal musings on Facebook
• Quasi-personal blog “Livin’ la Vida Loudoun”
• Articles written on Scribd
• Blogging as Death Care Publicist

Elizabeth is a highly motivated and resourceful account executive and project manager with over five years experience leading large-scale projects in a multitude of industries. Her experience planning, executing and finalizing projects according to deadlines and budget has been instrumental in bringing many projects to successful completion.

Suresh is an esteemed, high-level and hands-on Technology Manager with exceptional expertise in balancing expectations, corporate objectives, and technology capabilities. He is adept at leveraging technology to provide complete, accurate and timely delivery of web technology projects and a strong practitioner of continuous improvement methodologies to ensure infrastructure will support growth. Prior to collaborating with RMC, Suresh was Sr. Technology Manager at AOL for nine years and Data Technology Manager at Fannie Mae for a year long stint thereafter. A seasoned technologist, Suresh has a strong, customer-centric focus. His meticulous attention to detail ensures that all tasks, regardless of size or complexity, are completed on time or ahead of schedule.

Praveen Rajasekhar possesses more than seven years experience in various roles such as Technical Analyst, Software Developer, Team Leader and Business Analyst. His proven ability to troubleshoot, diagnose and resolve complex technical issues is of immense value for our clients.

Fiona has more than 10 years of B2B marketing and web/internet experience in a variety of fast-paced environments, including software development, financial services and IT consulting environments. Her extensive experience in support of advancing and launching marketing campaigns and sales efforts is as vast as it is deep. Fiona is highly proficient with web-based applications and tools for administering all aspects of web site maintenance and upkeep, including content management systems and integrated CRM apps such as SalesForce. She is equally adept with SEO and SEM via Google AdWords/AdSense, managing corporate blogs and web initiatives. Fiona additionally has various years experience with event management including trade shows, corporate seminars and publicity outreach.

With over five years of web development experience, Susan Abraham oversees our web engineering team’s efforts, progress and productivity. In the last two years, Susan has been instrumental in developing a variety of robust and feature-rich web applications on behalf of our clients. She is also equally adept at overseeing simpler web-based projects for our small business clients.

As our key video production partner, Matt Gottshalk is a skilled photography editor and director who specializes in cinema-style HD production and post. Matt has shot a wide variety of productions, from an HD spot in indigenous frogs in the jungles of Panama, to the Emeril Green show for the Discovery Green Channel. Matt has worked on projects for a wide range of clients, from independent producers, political campaigns, and not-for-profit trade associations, to public relations firms and international corporations. With over 20 years of experience and expertise, Matt is a huge asset to RMC and brings many years of talent for the benefit of our clients.

Kavitha has led the successful interface design integration of major and minor Web applications and components for RMC clients many times over. Her pixel-perfect efforts and vast knowledge in HTML and CSS, as well as her ability to collaborate closely with developers, allows her to seamlessly merge GUI with back-end functionalities. Kavitha possesses strong capabilities in user experience, usability and creative direction for online design initiatives.

Daniel is instrumental in providing logistical and administrative support in all aspects of our clients’ digital media projects. Daniel is adept at coding, graphics and editing online video. His primary role involves providing ongoing support to numerous accounts, campaigns and interactive marketing initiatives on behalf of our customers.

Josh’s role at RMC covers a broad range of actives which ensure the operational effectiveness and excellence of our interactive business unit. As a business analyst, Josh assists our development teams with web application logic and workflow definition and deployment. Josh’s ease in analyzing and interpreting customer needs into practical requirements is paramount during the early phases of a project. When Josh is not busy defining process for web applications, he can often be found multi-tasking, providing regular logistical and administrative support to numerous interactive projects.

Varun is one of our team web developers who regularly assists our clients with a variety of coding, programming and web maintenance tasks and numerous projects.

Amanda is our long-term intern and aspiring digital communications professional seeking to formally study digital arts after high school graduation. Amanda, who is our founder’s daughter, is extremely adept on social media and the use of web technologies for communications, conversation and sharing. She is also quite skilled with Adobe Photoshop® and assists with various digital art, web design, web development on many other e-projects. When she’s not texting, Facebooking or Skyping with her legion of online friends and extensive social graph, Amanda enjoys playing her guitar, working on her online portfolio and searching for potential scholarships to help cut down the costs of her upcoming post-high school education.