According to a CompTIA’s Social Business: Trends and Opportunities study which surveyed over 400 business and IT executives,  expanding your social presence can have positive impact on business operations. The top five,

Hoopla aside ... Yep, despite the hoopla about Pinterest, recent findings indicate its not really impacting consumer purchasing decisions. Does the pinning activity on the network generating lots of traffic to sites and

In blogs and Pinterest we (seem to) trust ... In BlogHer's Fifth Annual Women and Social Media study, active blog users surveyed say they trust blogs (81 percent) as a source of information or advice, but an equal number

Here's a small tid bit of interest to those who closely follow marketing budget spend trends and commentary of interest like we do ... Today's Wall Street Journal (WSJ) includes an interview with Procter & Gamble’s

Each Friday, our Dear Mayra column answers questions from clients, peers, collegues and Better Social Business Blog readers. Each answer is provided by our company founder, digital PR and social strategist Mayra