Good for JCPenney who, as some of you may already be aware, is completely rebranding itself with an entirely new corporate identity complete with new logo, new pricing, new marketing, and of course, new merchandise. You

Interesting news on Yahoo! Finance today about retailer Gap's recent brand-change fiasco. Seems like a bunch of Gap fans got together online and publicly rejected the casualwear chain's efforts to update or change their

Everyone's unique. Everyone's different ... or are they? How about you? This is one of the most basic marketing premises: differentiation. You and your competitor might sell widgets but how is your product different than

Hint: On a daily basis, even I don’t exactly know. Disclaimer: For marketing and PR die-hards (and you know who you are) the “personal branding” terminology is used here loosely and can be easily

Marketers hoping to address a change in consumers focused more on basic values during downturn Source: USA Today As people continue to curb spending and their enthusiasm for overextending themselves, marketers are trying to