An ordinary day; an extraordinary experienceAt lunch today, I did a quick junk food pit stop at a CVS pharmacy in Sterling, Virginia. I quickly perused the aisles and stuffed my hand basket with chips and other goodies for

Seth Godin says we marketers are all liars. He even has a book called All Marketers Are Liars. While I don’t believe that we are all liars, sure … I definitely agree that, as in any profession, there are always

Typically, you start your design process with some kind of concept based upon creative requirements and the volume of content you have to design around.You may make some sketches then build out a prototype in Adobe Photoshop

So what do a bunch of people losing their hair in a ScalpMed infomercial have to do with branding? Kind of a lot ...Some time around 5 a.m. or so I was awakened by an annoying TV infomercial for Scalp Med. For those who have

In the last few years, I’ve noticed some marketers often find themselves designing marketing collateral hands-on without the assistance of a graphic designer, thereby transforming him or herself into a "Designketer."I